1) Celebrate Canadian excellence in food, wine, athletic achievement and entertainment.
2) Continue to develop the finest culinary competition in Canada and feature the best chefs and Canadian wines, beers and spirits in the country.
3) Build on the momentum of the Canadian patriotism experienced during the incredible successful Vancouver 2010 Olympic Winter Games and “Go for Gold in Sochi”.
4) Demonstrate to our Canadian Olympic athletes that Canadians are committed to their development, passionate about their journey, and proud to have them represent us on the world stage.
5) Raise funds for the Canadian Olympic Foundation to support Canadian Olympic athletes.
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